Sold On South Dakota

South Dakota Department of Tourism

Each year on Presidents’ Day, the South Dakota Department of Tourism seizes the opportunity to promote their monumental attractions like Mount Rushmore. In 2022, I developed the look and feel of the Presidents’ Day campaign. I used halftone dot patterns, sticker-like bubbles, and collage to reference the kitschy sales messages that’ve become associated with Presidents’ Day. Across a variety of media including digital display, out-of-home, video, and email, the “sticker” effects strip away to reveal the natural beauty of a trip to South Dakota.

MMGY Global

Creative Director — Joel Henning
Assoc. Creative Director — Hayley Grieder
Sr. Copywriter — Molly Kuehling
Assoc. Art Director — Nina Williams