Good Day Campaign

Fort Myers – Islands, Beaches and Neighborhoods

In 2021, the destination marketing organization (DMO) representing Lee County, Florida updated its branding. The DMO is now Fort Myers – Islands, Beaches and Neighborhoods, with the website and social handle VisitFortMyers. My team at MMGY Global worked with Lee County’s DMO to develop a marketing campaign to accompany this new brand rollout.

This campaign shows how any day can be a good day in Fort Myers. Whether you’re planning a trip, you’re at the destination or you've just returned, this is your happy place. Fort Myers' islands, beaches and neighborhoods are where good really means good.

I created the style guide for this campaign, art directed three photo/video productions in destination, and helped my team build out deliverables including print, digital display, email, social, and broadcast.

MMGY Global
Creative Director — Joel Henning
Assoc. Creative Director — Hayley Grieder
Sr. Copywriter — Molly Kuehling
Assoc. Art Director — Nina Williams
Animation — Katie House